Launching a brand re-fresh
Inspiring young audiences
Client: Scouts
The Client
Scouts is a charity with a long history of inspiring young people to ‘get out there and give it a go’. Regardless of age Scouts has something to help you dream big and develop skills for life. The Cubs brand is aimed at 8-10.5 year olds.
The Project
Having developed a new Cubs brand the Scouts team needed to implement the new brand across all of their literature, we designed everything from badges to booklets.
The Challenge
Scouts has a lot of heritage and a constant desire to maintain that whilst evolving and changing for each generation. Designs for Scouts have to stay true to their heritage and mission whilst also challenging and changing, respecting and future proofing the brand.
The Result
The colour and interest of the new brand was introduced to all the Cubs materials, maintaining the colour and fun of the brand and making items stand-out whilst also keeping items easy to read and engage with.
Chris James , Brand Manager, The Scouts
“Design Chambers will not just follow your guidelines, they will give you ideas and suggestions to help stretch your brand and creative, taking it to the next level.”
