Recently Coca-Cola Co. announced that the Coke Zero brand would be getting a complete re-vamp, including a new name and improved taste. This is to be supported by a £10 million marketing campaign.
Many seem to like the idea of change, whilst other loyal Coke Zero drinkers are upset over the news. We are here to explore the decision in more detail.
To many people, social media marketing is a complicated tool which has no direct benefits or practical advantages in business. Others see social media as one of the most important platforms for marketing, as good reputations can quickly turn sour if negative publicity goes viral and is not dealt properly. Alternatively, company reputations can be enhanced through positive social media marketing practices. “By giving people the power to share, we’re making the world more transparent” – Mark Zuckerberg.
Here we have laid out some benefits in social media marketing, aiming to prove to you why it can in fact be effective.
In a time when good first impressions has never been more important, it should be a priority for small businesses to make sure they have put adequate time into the graphic and visual design aspects of their brand.
‘Tone of voice’ isn’t solely the ‘tidy your toys’ voice we remember from our childhoods. So what does it actually mean to your business and why is it relevant?
Tone of voice defines the way in which the character, personality and persona of your business is expressed through both written and spoken communications.
Here, we reveal the benefits of a good tone of voice when connecting with customers.
It’s no secret that many of the world’s most successful brands have invested heavily in huge re-branding projects over the years. But is this really necessary? Why do they do it?
Brand guidelines may be looked upon by some, as an excessive set of rules which hang over the creation of all material working to represent a brand. However, we are here to share with you the importance of brand guidelines and why they should be viewed as more of a helping hand, when working in a business setting.
This year at the Cannes Lions international festival of creativity, Burger King team members received the creative marketers of the year award.
After seeing some evidence of their marketing campaigns we have to agree, the fast food restaurant more than deserved this title.
Don’t panic, we haven’t replaced Bailey the resident pooch, far from it. We have saved poor Ollie from a summer sunning himself and swanking around.
Earlier this month we witnessed the Giraffe restaurant brand taking on a new identity, whilst re-positioning itself in order to appeal to a wider audience.
The re-brand showcases the restaurant’s heritage and personality and has a great focus on design. Not only has the brand been renamed Giraffe World Kitchen, but there is also use of new colour schemes and a revitalised logo to spice things up.
Up, up and away with British Airways…
The Telegraph recently focused on consumer brands which we are surprisingly falling out of love with. Marks and Spencer in some ways comes as no surprise with a rocky few years behind them and with Kraft’s purchase of Cadbury we always knew that some ‘British’ loyalty would waver, but we never expected negativity surrounding the actual taste of the products. Continue reading We can all be a superbrand…