The truth about social media marketing

To many people, social media marketing is a complicated tool which has no direct benefits or practical advantages in business. Others see social media as one of the most important platforms for marketing, as good reputations can quickly turn sour if negative publicity goes viral and is not dealt properly. Alternatively, company reputations can be enhanced through positive social media marketing practices. “By giving people the power to share, we’re making the world more transparent” – Mark Zuckerberg.

Here we have laid out some benefits in social media marketing, aiming to prove to you why it can in fact be effective.

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Which ‘tone of voice’ do you use?

‘Tone of voice’ isn’t solely the ‘tidy your toys’ voice we remember from our childhoods. So what does it actually mean to your business and why is it relevant?

Tone of voice defines the way in which the character, personality and persona of your business is expressed through both written and spoken communications.

Here, we reveal the benefits of a good tone of voice when connecting with customers.

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Giraffe re-brand

Earlier this month we witnessed the Giraffe restaurant brand taking on a new identity, whilst re-positioning itself in order to appeal to a wider audience.

The re-brand showcases the restaurant’s heritage and personality and has a great focus on design. Not only has the brand been renamed Giraffe World Kitchen, but there is also use of new colour schemes and a revitalised logo to spice things up.

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We can all be a superbrand…

Up, up and away with British Airways…

The Telegraph recently focused on consumer brands which we are surprisingly falling out of love with.  Marks and Spencer in some ways comes as no surprise with a rocky few years behind them and with Kraft’s purchase of Cadbury we always knew that some ‘British’ loyalty would waver, but we never expected negativity surrounding the actual taste of the products. Continue reading We can all be a superbrand…