Pukka Pies is a market leader and has growing sales figures so why re-brand now?
Think of the Pukka brand and you’ll probably picture dads at the football, eating a cheap pie. The brand’s decision to focus on premium, home life and mums sounds as though the marketing team ate too many pies, got over-excited and decided to set themselves a bonkers challenge of turning their audience on its head. To make it even more interesting, they have introduced new ‘posh’ flavours and will be charging more.
Before booking a hotel, visiting a restaurant the go-to place for online is recommendations is Trip Advisor. We’ve looked on Trip Advisor, and reviewed many places ourselves, so we are perplexed as to how we never noticed this about their logo.
You always know when you’ve walked past a Lush shop, the smell hits just before you arrive at the store and lingers long after you’ve passed it. So how do you translate such a memorable experience throughout the rest of your brand?
The end of September saw online personalised card giants Moonpig unveiling their first brand re-fresh since their launch in 2000, and the surprise, the disappearance of their comic pig. Identifying yourself as an online retailer no longer necessitates the inclusion of .com in your company name so its removal is an obvious and welcome change, but has the removal of the pig enhanced or devalued the brand?
Recently Coca-Cola Co. announced that the Coke Zero brand would be getting a complete re-vamp, including a new name and improved taste. This is to be supported by a £10 million marketing campaign.
Many seem to like the idea of change, whilst other loyal Coke Zero drinkers are upset over the news. We are here to explore the decision in more detail.
To many people, social media marketing is a complicated tool which has no direct benefits or practical advantages in business. Others see social media as one of the most important platforms for marketing, as good reputations can quickly turn sour if negative publicity goes viral and is not dealt properly. Alternatively, company reputations can be enhanced through positive social media marketing practices. “By giving people the power to share, we’re making the world more transparent” – Mark Zuckerberg.
Here we have laid out some benefits in social media marketing, aiming to prove to you why it can in fact be effective.
In a time when good first impressions has never been more important, it should be a priority for small businesses to make sure they have put adequate time into the graphic and visual design aspects of their brand.
‘Tone of voice’ isn’t solely the ‘tidy your toys’ voice we remember from our childhoods. So what does it actually mean to your business and why is it relevant?
Tone of voice defines the way in which the character, personality and persona of your business is expressed through both written and spoken communications.
Here, we reveal the benefits of a good tone of voice when connecting with customers.
It’s no secret that many of the world’s most successful brands have invested heavily in huge re-branding projects over the years. But is this really necessary? Why do they do it?
Brand guidelines may be looked upon by some, as an excessive set of rules which hang over the creation of all material working to represent a brand. However, we are here to share with you the importance of brand guidelines and why they should be viewed as more of a helping hand, when working in a business setting.